Zeichen & Wunder expands its focus on brand experience

Awards, new clients and unique brand experience selling points have made 2012 a huge success for the Munich-based branding and design agency Zeichen & Wunder.

Zeichen & Wunder expands its focus on brand experience

Irmgard Hesse and Marcus von Hausen, Managing Partners at Zeichen & Wunder

The agency was able to strengthen its position on the market and start a busy 2013 with prominent new clients from the fields of tourism and technology (market leader W.L.Gore/GORE-TEX). Thanks to outstanding sales in 2012, the Munich design specialists were also able to reach 13th place in Germany”s Page ranking of CI/CD agencies.

One of the highlights of Zeichen & Wunder”s work in 2012 was the new SAP brand experience at CeBIT. This collaboration was so successful that SAP asked the agency to work on its booth and supporting media for CeBIT 2013 as well. Additional exhibition and trade show projects are currently in development.

Zeichen & Wunder has positioned itself as a specialist in the areas of brand design and 3D branding. The agency has a unique talent for bringing brands to life for consumers at a wide range of significant touch points – including print and online communication, the point of sale and trade shows. “The special challenge our clients face today is interconnecting all channels – both offline and online – in an intelligent way as to avoid any gaps in the consumer journey. You can only achieve this by strengthening the brand, creating a clear picture and telling a compelling story,” explained Irmgard Hesse, Managing Partner at Zeichen & Wunder.

Zeichen & Wunder submitted work to renowned design competitions for the first time in 2012 – winning a number of awards in the process. The agency won two international tdc awards from the New York Type Directors Club for the relaunch of its own brand design, as well as an award from the German Designer Club (DDC) in its “Good Design” (“Gute Gestaltung”) competition. Zeichen & Wunder also won an iF Award in the “Crossmedia – Corporate Design” category for the “Fans United” concept and its resulting campaign, store and online shop for Sport Münzinger in Munich. The agency will continue to submit work for award consideration in 2013.

Trust your senses! Zeichen & Wunder follows this approach to develop strong identities and outstanding designs for demanding clients and premium brands. The Munich-based design agency supports clients in every step in the process – from concept development to realisation – in the areas of brand development, corporate design, print and online communication, POS and retail design, as well as trade show and exhibition communication. Most of Zeichen & Wunder’s clients are in the fields of retail, technology, automotive, culture and sports.

Managing Partners Irmgard Hesse and Marcus von Hausen believe in the integration of excellent design and strategic thinking. The design specialists have made it their mission to discover the exceptional and make it tangible. They rely on the extensive experience and know-how of their team of strategic consultants, concept developers, copywriters, communication and interior designers, and project managers. Zeichen & Wunder is located in a large, historic and newly renovated ballroom in Munich”s city centre. This inspiring setting gives the designers a great deal of freedom to be creative while allowing all 35 employees to focus on the extraordinary in their everyday work. Zeichen & Wunder is owner-operated on principle, and is ranked among Germany”s TOP 15 CI/CD agencies.

Clients include adidas, BMW Group, the German Federal Ministry of Finance, the Munich 2018 Olympic Bid Committee, Porsche Design Sport, Rolls-Royce Motor Cars, SAP AG, Sporthaus Schuster and W.L. Gore.

Zeichen & Wunder GmbH
Isabell Stern
Rumfordstraße 34
80469 München