A real high-flyer: X-BIRD will be an innovative community at the center of the global bird market

Participation certificate issuance with formidable 15% surplus dividend

Nowadays the commercial use of the communications avenue Social Media has become a necessity that is being utilized by many businesses across all industries. However, a targeted and optimal utilization approaching the user within the industry with a comprehensive offering while inspiring passion, enthusiasm and trust are still rather rare if not unique.
By now, the Internet and social networks have arrived in the pet market. People trade, broker and exchange worldwide. However, a comprehensive network for individual animal species is still missing. Reason enough for seasoned project manager and founder of X-BIRD UG Nicole Utterodt from the town of Goldenstedt-Lutten in Lower Saxony to realize a vision that will completely reinvent the pet market for birds on the Internet. Market launch is schedule for October 2015.

Comprehensive services portfolio – the extra in X-BIRD
X-BIRD does not merely stand for a brand or a business idea. X-BIRD stands for passion, engagement and trust, for a new concept in the bird trade. X-BIRD includes is a community that does, just as in real life, promote and foster the communication between people. Learning and communication hold the promise of a new success model in the Internet market 2.0. X-BIRD occupies a market niche with its business strategy, and strives to successfully enter the market and to expand the scope of the business, in order to afford the company a growth perspective and market stability
on the international stage.
Die X-Bird trademark, which is registered since 2013, is not a conventional bird portal. The business activities encompass several areas. The primary business focus of the company is to consolidate the market. X-BIRD as a company fulfills the role of brokering between customers and suppliers and is not a seller. Aside from products for daily bird needs such as feed, bedding or cage supplies, there are also products for personal use such as living accessories in bird designs.
X-BIRD is creating a Bird Academy in cooperation with veterinarians and ornithologists. There are also plans to establish birding stations in Germany to combat mass breeding.
A comprehensive paid bird compendium offers a worldwide unmatched wealth of information on all the bird species in the world in the order of 26 bird orders, 188 families, 2,161 types and 9,723 species including picture material and bird voice recordings.
In line with the goal to establish a global presence, X-BIRD will not only launch in German but also in English.

Market and opportunities
More than 28 million pets cohabitate in more than one third of all German households. According to a current survey, an additional 1.6 million households are planning to get a pet in the near future. Thus, the boom of pet products is also foraying into new dimensions. This market worth billions expanding in ever new fields is just getting started. A factor that will further uplift this market in the coming years is the trend to go „premium“. In general: Anything that is good for humans is available for pets but better. For a long time now, the pet market has gone beyond mere standard animal supplies. Solutions and services for the daily routine shared by man and animal are in demand. The market is enormous. In the year 2005, the pet supply market in Germany crossed the 3 billion output threshold. And it just keeps growing.
Websites informing of all the birds in the world with an active community that uses them and interacts are not present on the Internet, or at least not at the scope of X-BIRD. X-BIRD accomplishes a distinct differentiation from the competition with its „bird“ market strategy. Starting with the planned user utilization of 2.6 per mill of all German- and English-speaking households in the world, a positive cost coverage will be achieved in as little as 1 year after market launch.

Capital requirement and participation certificate issuance
The determined material investments will be made in the short fiscal year 2015, however, they are rather small compared to the costs for required services. The overall investments over a period of three years amount to a volume of 154,000 Euro in the founding year 2015 and 58,000 Euro in 2016.
To realize the planned goal of securing capital expenditure requirements, X-BIRD UG issues a participation certificate with a volume of 300,000 Euro, distributed across 3,000 profit-share rights with a nominal value of 100 Euro each to a maximum of 20 investors at a minimum subscription of 200,000 Euro and a maturation period of 5 years. The base dividend is 6% p.a. of the nominal value, the surplus dividend is 15% of the annual surplus distributed on the 1st of July of the following year.

Details of the business concept, the participation certificate and prospectus are available on request.

Ms. Nicole Utterodt worked for many years both in the line and in the departmental development controlling. In her last position, she led a very successful department for specially tailored to business needs software solutions. In this capacity, she worked closely with both programmers, end users and software vendors.
At the same time she worked already about 15 years ago with the commercial use of the Internet and given parallel their ornithological hobby much attention. During this time, she had some top internet retailers admired who had no time for that, „cold“ to acquire and to go on „soliciting“. They had therefore no time, because they had so successfully and optimally positioned in its niche as an expert and thereby generated an enormous pull for themselves, their company and their products. You have achieved it that their clients on their own came to them. Since they were the best in their industry, they were of course as often as recommended by enthusiastic customers.
Woman Utterodt deals for about 4 years to consider the content of Internet marketing and social media as well as the business idea, to unite their passion for birds with two themes perfectly. The brand X-BIRD is born.

Kontakt
X-BIRD UG (haftungsbeschränkt)
Nicole Utterodt
Langfördener Str. 8a
49424 Goldenstedt-Lutten
+49 (0) 175 – 166 71 57
info@x-bird.de
http://x-bird.de/index.html